Macrotrends to inspire innovation
Connecting the latest macrotrends to product development inspiration.
CHANGING TASTES & RAISING SPIRITS
Consumer taste profiles are adapting, and products are responding with new flavor profiles, amplified attributes and new bases.
A Better Us
Alcohol Alternative
Organic Flavors
A Growing Palate
Complexity of Taste
Bitter & Sweet Flavors
Botanical Flavors
Borderless Taste
Cultural Influence
Regional Taste
Toying with Emotions
Twisted Familiarity
Less Inhibitions
Natural Sweeteners
SICILIAN COLD BREW SHANDY
- Organic Italian Roast Coffee Extract (95% organic)
- Organic Cold Percolated Coffee Extract (95% organic)
- Organic Flavor Blend (Meyer Lemon Type) (95% organic)
- Organic Black Cherry Flavor WONF
Nature’s Shimmer Hard Seltzer
- Natural Raspberry Flavor WONF
- Organic Bay Leaf Essence Isōz®
Italian Lemon Blackberry Bay Spritz
- Natural Italian Lemon Flavor WONF
- Natural Blackberry Flavor WONF
- Organic Bay Leaf Essence Isōz®
Elderberry Gin Kombu Cider
- Organic Flavor Blend Elderberry Flavor WONF
- Organic Flavor Blend Gin Navy Type
- Organic Juniper Berry Flavor WONF
Concepts displayed are for inspiration.
PLANT-BASED INGREDIENT SWAPS
We can help you overcome the unique challenges of developing food and beverage products with plant-based alternatives.
A Better Us
Plant-based Flavors
De-sugared Juice
Low Calorie
A Growing Palate
Complexity of Taste
Botanical Flavors
Toying with Emotions
Vibrant Flavors
Fun Indulgence
Beauty Based
A Little Off-Base
Masking
Mimicking Flavors
Unique Bases
Strawberry Pineapple Guava Sparkling Water
- Organic Flavor Blend (Modifier Type) (≥95% Organic Content)
- Organic Strawberry Flavor WONF (≥95% Organic Content)
- Organic Pineapple Flavor WONF (≥95% Organic Content)
- Organic Flavor Blend (Guava Type) (≥95% Organic Content)
Seeded Matcha Green Tea Bites
- Organic Passionfruit Flavor WONF
- Organic Ginger Flavor WONF
RUBY POMEGRANATE ELDERBERRY CHOCOLATE BARK
- Organic Flavor Blend (Pomegranate Elderberry Type) (95% Organic)
Blueberry Pie Plant Based Frozen Dessert
- Natural Blueberry Flavor WONF
- Natural Flavor Blend (Pie Crust Type)
Concepts displayed are for inspiration.
Remembering to smile
Consumer’s interest in fun flavors is not just reserved for unhealthy treats. Functional products are embracing these types of profiles to make being healthy less mundane.
A Growing Palate
Fermented Notes
Complexity
Savory & Sweet Flavors
A Little Off Base
Functional Masking
Taste Optimization
A Better Us
Organic Ingredients
Personalized Nutrition
Functional Ingredients
Borderless Taste
Cultural Influence
Regional Taste
Tropical Flavors
BLACK MAGIC AIR POPPED POPCORN
- Organic Black Garlic Flavor WONF (95% Organic Content)
- Organic Honey Flavor WONF (95% Organic Content)
- Organic Flavor Blend (Butter Type) (95% Organic Content)
WILD BERRY WELLNESS GUMMIES
- Natural Mixed Berry Flavor WONF
- Natural Flavor Blend (Supplement Modifier Type)
Brain Brew
- Organic Chocolate (Semi Sweet) Flavor WONF
- Organic Flavor Blend (Hazelnut Type)
- Organic Coffee (Espresso Type) Flavor WONF
Jackfruit Jerky
- Organic Ginger Flavor WONF
- Organic Lime Flavor WONF
- Organic Pineapple Flavor
- Organic Flavor Blend (Soy Sauce Type)
Concepts displayed are for inspiration.
Refinement for a growing palate
Pushing into new territory, manufacturers are sprinkling in savory and botanical elements in their products to add flavor complexity and intrigue to the category.
A Better Us
Functional Ingredients
Plant-based Ingredients
Personalized Nutrition
Tasteful Technologies™
A Growing Palate
Complexity of Taste
Botanical Flavors
Amplified Attributes
Borderless Taste
Culture Inspired
Unexpected Flavors
A Little Off-Base
Unique Bases
Mimicking Flavors
WATERMELON HIBISCUS BEVERAGE
- Organic Flavor Blend (Modifier Type)
- Organic Hibiscus (Margarita Type) Flavor
- Organic Watermelon Flavor WONF
Smoked Peach Coffee
- Natural Flavor Blend (Spiced Cherrywood Smoke Type)
- Natural Peach Flavor WONF
Charred Pineapple Rum Plant Based Frozen Dessert
- Natural Pineapple Flavor WONF
- Natural Flavor Blend (Dark Rum Type)
- Natural Sugar (Burnt Type) Flavor WONF
Orange Blossom Scone
- Natural Bourbon Vanilla 2x Extract
- Natural Orange Extract WONF
Concepts displayed are for inspiration.
