Macrotrends to inspire innovation
Connecting the latest macrotrends to product development inspiration.
CHANGING TASTES & RAISING SPIRITS
Consumer taste profiles are adapting, and products are responding with new flavor profiles, amplified attributes and new bases.
Borderless Taste
Cultural Influence
Regional Taste
A Better Us
Low Calorie & Sugar
Natural Sweeteners
Low ABV
A Growing Palate
Complexity of Taste
Bitter & Sweet Flavors
Botanical Flavors
Toying with Emotions
Less Inhibitions
Twisted Familiarity

Italian Lemon Blackberry Bay Spritz
- Natural Italian Lemon Flavor WONF
- Natural Blackberry Flavor WONF
- Organic Bay Leaf Essence Isōz®

Elderberry Gin Kombu Cider
- Organic Flavor Blend Elderberry Flavor WONF
- Organic Flavor Blend Gin Navy Type
- Organic Juniper Berry Flavor WONF

Nature’s Shimmer Hard Seltzer
- Natural Raspberry Flavor WONF
- Organic Bay Leaf Essence Isōz®

Wacky Watermelon
- Natural Flavor Blend (Juicy Watermelon Type)
Concepts displayed are for inspiration.
PLANT-BASED INGREDIENT SWAPS
We can help you overcome the unique challenges of developing food and beverage products with plant-based alternatives.
A Better Us
Plant-based
Ingredients
Organic Ingredients
Personalized Nutrition
A Growing Palate
Complexity of Taste
Botanical Flavors
Toying with Emotions
Retro Flavors
Fun Indulgence
A Little Off-Base
Masking
Mimicking Flavors
Unique Bases

Lemon Lavender Oat Bites
- Organic Bourbon Vanilla Extract
- Organic Lemon Lavender Flavor WONF

Seeded Matcha Green Tea Bites
- Organic Passionfruit Flavor WONF
- Organic Ginger Flavor WONF

Strawberries & Cream Protein Waffles
- Organic Strawberry Flavor WONF
- Organic Flavor Blend (Créme Brulee Type)

Blueberry Pie Plant Based Frozen Dessert
- Natural Blueberry Flavor WONF
- Natural Flavor Blend (Pie Crust Type)
Concepts displayed are for inspiration.
Remembering to smile
Consumer’s interest in fun flavors is not just reserved for unhealthy treats. Functional products are embracing these types of profiles to make being healthy less mundane.
Toying with Emotions
Nostalgic Flavors
Retro Inspired
Playful Indulgence
Mood Enhancement
A Better Us
Organic Ingredients
Personalized Nutrition
Functional Ingredients
Borderless Taste
Culture Inspired
Story Based Marketing
A Little Off-Base
Mimicking Flavors
Unique Bases

Everyday Birthday Gummies
- Organic Vanilla (Birthday Cake Type) Flavor WONF

Brain Brew
- Organic Chocolate (Semi Sweet) Flavor WONF
- Organic Flavor Blend (Hazelnut Type)
- Organic Coffee (Espresso Type) Flavor WONF

Key Lime Coffee
- Natural Flavor Blend (Key Lime Meringue Type)

Jackfruit Jerky
- Organic Ginger Flavor WONF
- Organic Lime Flavor WONF
- Organic Pineapple Flavor
- Organic Flavor Blend (Soy Sauce Type)
Concepts displayed are for inspiration.
Refinement for a growing palate
Pushing into new territory, manufacturers are sprinkling in savory and botanical elements in their products to add flavor complexity and intrigue to the category.
A Growing Palate
Complexity of Taste
Botanical Flavors
Amplified Attributes
A Better Us
Plant-based Ingredients
Organic Ingredients
Personalized Nutrition
Borderless Taste
Culture Inspired
Unexpected Flavors
A Little Off-Base
Unique Bases
Mimicking Flavors

Charred Pineapple Rum Plant Based Frozen Dessert
- Natural Pineapple Flavor WONF
- Natural Flavor Blend (Dark Rum Type)
- Natural Sugar (Burnt Type) Flavor WONF

Smoked Peach Coffee
- Natural Flavor Blend (Spiced Cherrywood Smoke Type)
- Natural Peach Flavor WONF

Orange Blossom Scone
- Natural Bourbon Vanilla 2x Extract
- Natural Orange Extract WONF

Hello Kombucha Parfait
- Organic Flavor Blend (Rosehips Type)
- Organic Flavor Blend (Mixed Berry Type)
- Organic Vanilla (Birthday Cake Type) Flavor WONF
Concepts displayed are for inspiration.