Macrotrends to inspire innovation

Connecting the latest macrotrends to product development inspiration.

A better us
Borderless Taste
A Growing Palate
Toying with Emotions
A little off-base

A better us

The food industry is responding to consumer demand for personalized nutrition options and sustainable packaging. Flavor Producers meets this requirement for transparency and flexibility in labeling.

  • Plant Based Ingredients
  • Personalized Nutrition
  • Sustainability
  • Functionality

Borderless Taste

Enthusiasm for the tastes and flavors of the world keeps expanding. Consumers now easily communicate globally and have access to exotic ingredients, cooking techniques and recipes.

  • Regional & Varietal Flavors
  • Regional & Functional Ingredients
  • Culture Inspired

A Growing Palate

Our taste buds are open to adventure. Flavor profiles that were not mainstream before are seeing success in the marketplace. Taste profiles like bitter, sour and umami, are familiar in product creation.

  • Fermentation
  • Sugar Replacement / Reduction
  • Complex Profiles

Toying with Emotions

The blending of online culture and social media has changed the way consumers interact with food. Food and drink with visual appeal blows up in social media, expanding to foodservice and retail spaces.

  • Mystery Flavors
  • Retro Inspired
  • Beauty Based
  • Mood Enhancement

A little off-base

Consumer flavor interaction and acceptance keeps expanding. The rise of alternative products has moved "flavor masking" into "flavor mimicking" — to find flavor solutions to fill in new product gaps.

  • Masking
  • Mimicking Flavors
  • Encapsulation
  • Unique Bases
The following concepts are intended for inspiration only. Collaborate with Flavor Producers to bring your formulation ideas to life.

CHANGING TASTES & RAISING SPIRITS

Consumer taste profiles are adapting, and products are responding with new flavor profiles, amplified attributes and new bases.

Borderless Taste

Cultural Influence
Regional Taste

A Better Us

Low Calorie & Sugar
Natural Sweeteners
Low ABV

A Growing Palate

Complexity of Taste
Bitter & Sweet Flavors
Botanical Flavors

Toying with Emotions

Less Inhibitions
Twisted Familiarity

Italian Lemon Blackberry Bay Spritz

  • Natural Italian Lemon Flavor WONF
  • Natural Blackberry Flavor WONF
  • Organic Bay Leaf Essence Isōz®

Elderberry Gin Kombu Cider

  • Organic Flavor Blend Elderberry Flavor WONF
  • Organic Flavor Blend Gin Navy Type
  • Organic Juniper Berry Flavor WONF

Nature’s Shimmer Hard Seltzer

  • Natural Raspberry Flavor WONF
  • Organic Bay Leaf Essence Isōz®

Wacky Watermelon

  • Natural Flavor Blend (Juicy Watermelon Type)

Concepts displayed are for inspiration.

PLANT-BASED INGREDIENT SWAPS

We can help you overcome the unique challenges of developing food and beverage products with plant-based alternatives.

A Better Us

Plant-based
Ingredients
Organic Ingredients
Personalized Nutrition

A Growing Palate

Complexity of Taste
Botanical Flavors

Toying with Emotions

Retro Flavors
Fun Indulgence

A Little Off-Base

Masking
Mimicking Flavors
Unique Bases

Lemon Lavender Oat Bites

  • Organic Bourbon Vanilla Extract
  • Organic Lemon Lavender Flavor WONF

Seeded Matcha Green Tea Bites

  • Organic Passionfruit Flavor WONF
  • Organic Ginger Flavor WONF

Strawberries & Cream Protein Waffles

  • Organic Strawberry Flavor WONF
  • Organic Flavor Blend (Créme Brulee Type)

Blueberry Pie Plant Based Frozen Dessert

  • Natural Blueberry Flavor WONF
  • Natural Flavor Blend (Pie Crust Type)

Concepts displayed are for inspiration.

Remembering to smile

Consumer’s interest in fun flavors is not just reserved for unhealthy treats. Functional products are embracing these types of profiles to make being healthy less mundane.

Toying with Emotions

Nostalgic Flavors
Retro Inspired
Playful Indulgence
Mood Enhancement

A Better Us

Organic Ingredients
Personalized Nutrition
Functional Ingredients

Borderless Taste

Culture Inspired
Story Based Marketing

A Little Off-Base

Mimicking Flavors
Unique Bases

Everyday Birthday Gummies

  • Organic Vanilla (Birthday Cake Type) Flavor WONF

Brain Brew

  • Organic Chocolate (Semi Sweet) Flavor WONF
  • Organic Flavor Blend (Hazelnut Type)
  • Organic Coffee (Espresso Type) Flavor WONF

Key Lime Coffee

  • Natural Flavor Blend (Key Lime Meringue Type)

Jackfruit Jerky

  • Organic Ginger Flavor WONF
  • Organic Lime Flavor WONF
  • Organic Pineapple Flavor
  • Organic Flavor Blend (Soy Sauce Type)

Concepts displayed are for inspiration.

Refinement for a growing palate

Pushing into new territory, manufacturers are sprinkling in savory and botanical elements in their products to add flavor complexity and intrigue to the category.

A Growing Palate

Complexity of Taste
Botanical Flavors
Amplified Attributes

A Better Us

Plant-based Ingredients
Organic Ingredients
Personalized Nutrition

Borderless Taste

Culture Inspired
Unexpected Flavors

A Little Off-Base

Unique Bases
Mimicking Flavors

Charred Pineapple Rum Plant Based Frozen Dessert

  • Natural Pineapple Flavor WONF
  • Natural Flavor Blend (Dark Rum Type)
  • Natural Sugar (Burnt Type) Flavor WONF

Smoked Peach Coffee

  • Natural Flavor Blend (Spiced Cherrywood Smoke Type)
  • Natural Peach Flavor WONF

Orange Blossom Scone

  • Natural Bourbon Vanilla 2x Extract
  • Natural Orange Extract WONF

Hello Kombucha Parfait

  • Organic Flavor Blend (Rosehips Type)
  • Organic Flavor Blend (Mixed Berry Type)
  • Organic Vanilla (Birthday Cake Type) Flavor WONF

Concepts displayed are for inspiration.